Taken from The Content Marketing Institute: “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.” Content marketing isn’t a new marketing concept, but it is the present and the future of marketing.
An effective content marketing strategy isn’t a one-stop solution for your company, and any marketing company who tells you they have a “package” for that isn’t telling you the entire story. While online marketing continues to skyrocket and more companies start jumping on the bandwagon, it’s hard to know where to turn for a complete content marketing strategy that’s truly going to be effective for your business.
Content marketing refers to a wide variety of services, including:
- Social media marketing
- SEO integration
- Email marketing
- Paid advertising
Any effective content marketing strategy will include each of these services, as well as others and a variety of other research, and will outline how each service will work together for the company. Through your customized content marketing strategy, your marketing specialist explains how each service seamlessly integrates with your website and your individual presences to drive traffic (consumers) back to your website and encourage conversion – either through the purchase of a product or a lead for ongoing service depending on the industry.
Meredith G. Loos creates custom marketing strategies for each individual client after the initial discovery session. Your custom content marketing strategy includes information about your target audience, paid advertising options for social media and search engines, all with the same goals in mind – get your unique content in front of your audience. Contact Meredith online or via telephone at 678-695-8716 to learn more about how an effective content marketing strategy can change your company and increase your business.