When any new company starts looking into developing a web presence, whether they’re an eCommerce company or a service-based company, there are many figures to consider. In many cases, one of the most overlooked portion of your website is the content and what effect content can actually have on your web presence and visibility. Your website developer may or may not discuss the website content, as that is usually something a website developer won’t offer because they are solely concerned with the successful implementation and launch of your website.
I offer complete website content solutions that are designed to increase your company’s visibility. Using proven tactics that are currently available for online content marketing, I create custom, unique content for your website, from what’s visible on the static pages to your blog to your social media, that attracts Google’s crawlers and helps your company climb to the top of the search results.
Why is Your Website’s Content Important?
When developing your company’s new website, one of the most overlooked portions is the content. There are a variety of factors to consider when creating your company’s website content, such as your industry, your competition and your overall business goals. These are all very important pieces of your company, and each should be handled with care when placing the information on your website. I take each of these into consideration when creating your content strategy.
I typically ask a variety of questions during your initial consultation to learn more about your business. This information helps me to create a solid sitemap, which is the framework from which I’ll derive her content execution plan. During your consultations with me and my team, the questions I ask help to target your business and place it within a competitive online strategy, and may include:
- What are your overall business goals?
- Who is your target audience?
- Where is your target market?
- Are there any additional demographics that should be considered?
- What is the background of your business?
- What products or services are you offering to your potential clients?
Using the answers to these questions, and many others, I am able to more completely understand your business. I then researche your market, your competition and creates a custom website content plan that’s designed to help your business succeed.
Let Meredith G. Loos Develop Your Website’s Content for Effective Visibility
If you’re currently in the planning stages of your business’s website, let me help you solidify your content strategy and work with your selected developer. If you haven’t already chosen a developer, or he/she isn’t delivering on what you’ve agreed, I can also provide website development services that will help you get your online presence up and running quickly and efficiently.
Contact me online or via telephone at 770-713-3782 to learn more about how I can provide you with an effective content strategy that’s ideal for your website.